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Ghost was launched in 2016 and quickly became the first lifestyle sports nutrition brand in the world, blending premium supplements with streetwear aesthetics and high-profile brand collaborations with names like Chips Ahoy, Warheads, Sour Patch Kids, and Oreo. Ghost appeals strongly to the 18-35 demographic and has a massive social media following. Their fully transparent labelling, unique flavors, and bold packaging make them one of the fastest-growing supplement brands globally.