RAW Protein Bars are candy-bar-inspired protein bars - 18-21g protein and just 1-5g added sugar per bar, built to taste like an actual treat (Peanut Butter Fudge, Double Fudge Brownie, Salted Caramel Pretzel, Dark Chocolate Cookie Butter).
Protein Bars, Food & SnackThe pitch here is closing the gap between protein bars and actual candy bars: at 60g and around 230 calories, each bar delivers up to five times the protein of a standard candy bar with a fraction of the sugar, using a blend of whey concentrate, milk protein isolate, whey isolate, and calcium caseinate plus hydrolyzed collagen and real inclusions (peanuts, almond butter, pretzel pieces, or cookie pieces depending on flavor). It's positioned as a genuine treat customers look forward to rather than a chalky, joyless protein bar, which is worth mentioning to any customer who's given up on the category due to taste. Works as a pre-workout snack, post-workout recovery, or just a between-meals protein hit.
