Harder Than Last Time.
Founded by IFBB professional bodybuilder, coach, author, and fitness personality Greg Doucette, HTLT Supplements is a performance and wellness brand built around consistency, effort, and improving beyond previous results. The company’s stated mission is to create products that help customers train harder, live healthier, and remain consistent with their fitness goals. For retailers, HTLT provides broad coverage across sports nutrition and everyday wellness, including pre-workouts, stimulant-free pump formulas, protein powders and bars, creatine, amino acids and electrolytes, muscle-building support, weight-management products, test-support formulas, recovery supplements, sleep support, and general health products. Recognizable products such as G Pre, G-Pump, Turk Builder, GO2 Max, CICO Bars, Casein + Whey Protein, Perilyte, Creatine Monohydrate, and BloodWork allow stores to merchandise the brand across multiple customer goals and product formats. HTLT’s connection to Greg Doucette gives the brand strong recognition among bodybuilding and online fitness audiences. Its combination of performance formulas, foundational supplements, functional snacks, and health-support products makes it suitable for specialty supplement stores, gyms, and retailers seeking a personality-driven brand with a wide assortment.
