Whatever It Takes.
Founded in 2014 by legendary bodybuilder Rich Piana, 5% Nutrition is a hardcore sports-nutrition and lifestyle brand built around the “Whatever It Takes” mentality. The brand offers a broad lineup spanning high-stimulant pre-workouts, pump formulas, amino acids, creatine, protein, weight-management products, and performance-support supplements. With a bold visual identity, established products such as 5150, Kill It, and All Day You May, and a loyal following known as the 5% Nation, the brand is a strong addition for specialty supplement retailers serving serious training, bodybuilding, and performance-focused customers.
