Join the Asylum.
Founded in 2014 by Dustin LeBleu, Insane Labz is an Arkansas-based sports-nutrition brand known for its horror-inspired identity, aggressive product presentation, and high-intensity performance supplements. The company grew from a local gym and supplement-store operation after its founder became dissatisfied with the products available to his customers and began developing his own formulas. For retailers, Insane Labz offers a broad assortment across high-stimulant pre-workouts, pump support, creatine, amino acids, protein, hydration, thermogenic products, sleep support, hormone-support formulas, and related sports-nutrition categories. The Psychotic pre-workout family is the brand’s best-known collection, with multiple versions designed to provide different stimulant levels and performance positioning. Other recognizable products include Insane Veinz, Insane Whey, Psychotic Hydration, and Psychotic Diablo. Insane Labz gives specialty supplement retailers a highly recognizable hardcore brand with strong shelf presence, distinctive flavor options, and appeal among experienced pre-workout customers. Its horror-themed branding and licensed entertainment collaborations also provide merchandising opportunities that stand apart from more traditional sports-nutrition lines.
