No Bullsh*t, Just BullFit.
Founded in 2023 after the original concept was developed in 2022, BullFit is a Utah-based sports-nutrition and fitness lifestyle brand created by Harrison Mitchell, Ben Wilkinson, and Josh Graves. The brand is positioned around clean formulas, transparent labeling, pharmacist-developed products, and an intentionally straightforward “no bull” identity. For retailers, BullFit offers a focused but expanding assortment that includes high-stimulant, moderate-stimulant, and stimulant-free pre-workouts, creatine monohydrate, hydration and electrolyte products, apparel, bags, and fitness accessories. Products such as Bodacious, Cowabunga, De-Calf, BullFit Hydrate, and Pure Creatine give stores clear options for merchandising by stimulant level, training goal, and product format. The brand also emphasizes formulas without sucralose, artificial colors, proprietary mystery blends, or unnecessary fillers. BullFit’s bold branding, approachable product names, clean-formula positioning, and multiple pre-workout strength levels make it a useful line for specialty supplement retailers serving both experienced customers and shoppers who are hesitant about traditional high-stimulant products.
