Loyalty. Hard Work. Honesty. Pride.
Founded in 2018, Axe & Sledge is a Pittsburgh-based sports-nutrition and lifestyle brand closely associated with IFBB professional bodybuilder Seth Feroce. The brand combines a rugged, hardworking identity with a broad product assortment designed for serious training and active-lifestyle customers. Axe & Sledge offers products across key specialty-retail categories, including pre-workout, stimulant-free pump formulas, protein powder, amino acids and intra-workout support, carbohydrates, weight-management products, wellness supplements, energy drinks, and foundational sports-nutrition essentials. Recognizable products such as Farm Fed, Hydraulic, The Grind, Demo Day, and Ignition Switch give retailers a well-rounded assortment backed by distinctive branding and a loyal fitness community.
